1. Since 1987, October has been officially designated National Pizza Month in the United States.
2. Approximately three billion pizzas are sold in the United States every year, plus an additional one billion frozen pizzas.
3. Pizza is a $30 billion industry in the United States.
4. Pizzerias represent 17 percent of all U.S. restaurants.
5. Ninety-three percent of Americans eat pizza at least once a month.
6. Women are twice as likely as men to order vegetarian toppings on their pizza.
7. About 36 percent of all pizzas contain pepperoni, making it the most popular topping in the United States.
8. The first known pizzeria, Antica Pizzeria, opened in Naples, Italy, in 1738.
9. More pizza is consumed during the week of the Super Bowl than any other time of the year.
10. On average, each person in the United States eats around 23 pounds of pizza every year.
11. The first pizzeria in the United States was opened by Gennaro Lombardi in 1895 in New York City.
12. The record for the world's largest pizza depends on how you slice it. According to Guinness World Records, the record for the world's largest circular pizza was set at Norwood Hypermarket in South Africa in 1990. The gigantic pie measured 122 feet 8 inches across, weighed 26,883 pounds, and contained 9,920 pounds of flour, 3,968 pounds of cheese, and 1,984 pounds of sauce. In 2005, the record for the world's largest rectangular pizza was set in Iowa Falls, Iowa. Pizza restaurant owner Bill Bahr and a team of 200 helpers created the 129 X 98.6-foot pizza from 4,000 pounds of cheese, 700 pounds of sauce, and 9,500 sections of crust. The enormous pie was enough to feed the town's 5,200 residents ten slices of pizza each.
Submit the necessary paper work for getting a bank loan. Apply for bank loan 10000000Rs. But bank only consider the 70% loan so 7000000Rs. getting from bank.
Partners:-
Using the "strength in numbers" principle, look around for someone who may want to team up with you in your venture. You may choose someone who has financial resources and wants to work side by side with you in the business. Or you may find someone who has money to invest but no interest in doing the actual work. Be sure to create a written partnership agreement that clearly defines your respective responsibilities and obligations. And choose your partners carefully--especially when it comes to family members.
Your own resources:-
Do a thorough inventory of your assets. People generally have more assets than they realize, including savings accounts, retirement accounts, equity in real estate, recreation equipment, vehicles, collections and other investments. You may opt to sell assets for cash or use them as collateral for a loan. Also look at your personal line of credit. Many a successful business has been started with credit cards.
Choosing a Location:-
Some factors to consider when deciding on a location:
1)Anticipated sales volume
2)Accessibility to potential customers.
3)The rent-paying capacity of restaurant.
4)Customer parking facilities
5)Future development
ØAnticipated sales volume. How will the location contribute to your sales volume?
ØAccessibility to potential customers. Consider how easy it will be for customers to get into your business. If you are relying on strong pedestrian traffic, consider whether or not nearby businesses will generate foot traffic for you.
ØThe rent-paying capacity of your business. If you've done a sales-and-profit projection for your first year of operation, you will know approximately how much revenue you can expect to generate, and you can use that information to decide how much rent you can afford to pay
ØCustomer parking facilities. The site should provide convenient, adequate parking as well as easy access for customers.
ØFuture development. Check with the local planning board to see if anything is planned for the future that could affect your business, such as additional buildings nearby or road construction.
Location:- Near Sumul dairy
Reason for choosing location at sumul dairy?
1)Upper middle class & upper class people live.
2)Not a good restaurant around sumul dairy area.
3)Sophistic area
Layout
Layout and design are major factors in your restaurant's success. You'll need to take into account the size and layout of the dining room, kitchen space, storage space and office. Typically, restaurants allot 40 to 60 percent of their space to the dining area, approximately 30 percent to the kitchen and prep area, and the remainder to storage and office space.
Dining area
This is where you'll be making the bulk of your money, so don't cut corners when designing your dining room. Visit restaurants in your area and analyze the décor. Watch the diners; do they react positively to the décor? Is it comfortable, or are people shifting in their seats throughout their meals? Note what works well and what doesn't.
Much of your dining room design will depend on your concept. It will help you to know that studies indicate that 40 to 50 percent of all sit-down customers arrive in pairs; 30 percent come alone or in parties of three; and 20 percent come in groups of four or more.
To accommodate the different groups of customers, use tables for two that can be pushed together in areas where there is ample floor space. This gives you flexibility in accommodating both small and large parties. Place booths for four to six people along the walls.
Production area
Too often, the production area in a restaurant is inefficiently designed--the result is a poorly organized kitchen and less than top-notch service. Keep your menu in mind as you determine each element in the production area. You'll need to include space for receiving, storage, food preparation, cooking, baking, dishwashing, production aisles, trash storage, employee facilities and an area for a small office where you can perform daily management duties.
Arrange your food production area so that everything is just a few steps away from the cook. Your design should also allow for two or more cooks to be able to work side by side during your busiest hours.
Hiring Employees
Manager
The most important employee in most restaurants is the manager. Your best candidate will have already managed a restaurant or restaurants in your area and will be familiar with local buying sources, suppliers and methods. You'll also want a manager with leadership skills and the ability to supervise personnel while reflecting the style and character of your restaurant.
Chefs and cooks
When you start out, you'll probably need three cooks--two full time and one part time. Restaurant workers typically work shifts from 10 a.m. to 4 p.m. or 4 p.m. to closing. But one lead cook may need to arrive early in the morning to begin preparing soups, bread and other items to be served that day. One full-time cook should work days, and the other evenings. The part-time cook will help during peak hours, such as weekend rushes, and can work as a line cook during slower periods, doing simple preparation. Cooking schools can usually provide you with leads to the best in the business, but look around and place newspaper ads before you hire. Customers will become regulars only if they can expect the best every time they dine at your restaurant. To provide that, you'll need top-notch cooks and chefs.
ServersYour servers will have the most interaction with customers, so they need to make a favorable impression and work well under pressure, meeting the demands of customers at several tables while maintaining a pleasant demeanor. There are two times of day for wait staff: very slow and very busy. Schedule your employees accordingly. The lunch rush, for example, starts around 11:30 a.m. and continues until 1:30 or 2 p.m. Restaurants are often slow again until the dinner crowd arrives around 5:30 to 6 p.m.
Marketing and Promotions
Every business needs a marketing plan, and your food-service business is no exception. But even as you consider various marketing vehicles, keep this in mind: Research conducted by the National Restaurant Association reveals that word-of-mouth is still the best method of advertising. More than four out of five consumers are likely to choose a table-service restaurant they haven't patronized before on the basis of a recommendation from a family member or friend. So make the foundation of your marketing program an absolutely dazzling dining experience that customers will want to talk about and repeat.
Ask every new customer how they found out about you, and make a note of this information so you know how well your various marketing efforts are working. You can then decide to increase certain programs and eliminate those that aren't working.
This site walks you through the steps it takes to get a restaurant planned and started. It offers leasing advice, links for finding financing, tips for hiring the right employees, strategies to promote your business-even suggestions to keep in mind when choosing your restaurant's name, location and concept.
Entrepreneur's official guide describes the ins and outs of starting and running a successful restaurant, pizzeria, coffeehouse, deli, bakery or catering service. Packed with tips on how to keep your restaurant growing and healthy, the book answers most commonly asked questions and covers the essential business basics.
Having trouble creating that memorable menu for your restaurant? This site specializes in spicing up menus to increase your profits, complement your eatery and reinforce your desired image. It also offers tips for menu presentation and helps determine your menu needs.
The case is about Starbucks. Starbucks is in retail liquid coffee business and it has coffee shops named Starbucks. The Starbucks Empire has grown to 6000 U.S. outlets and about 2500 international locations. Starbucks had also tried to enter in Indian market. In the case it is also included that in US there are many Starbucks café and how much people love Starbucks that they even can not start their day before taking Starbucks coffee. It is very popular brand name in all over the US and even kindergarten children know about it. Starbucks café are so much liked by the US public that many of the people has made it a meeting place where they drink coffee, tea or another specialty beverages and spend their considerable time. Basically the case is related with personality and consumer behavior.
Q1. If starbucks was a person, describe the person in terms of demographics, personality, and lifestyle characteristics.
A1. Demographics:
Age : 38 years
Sex : female
Occupation : owner of starbucks
Income :$3000000
Education : post graduation
Lifestyle characteristics:
Upper class family
Hard working
High responsibility
Quick decision maker
Q2. If starbucks was an animal, which animal would it be, and why?
A2. In my opinion if starbucks were an animal than it would be double fish tail. The reasons for it are as below:
Starbucks first logo shown that half of body part is female & remaining half of the body part is two tail fish. The Starbucks siren was topless and had a fully visible double fish tail. The image also had a rough visual texture and has been likened to a melusine.
In the second version, which was used from 1987–92, her breasts were covered by her flowing hair, but her navel was still visible, and the fish tail was cropped slightly. In the current version, used since 1992, her navel and breasts are not visible at all, and only vestiges remain of the fish tails.
Q3. if starbucks was a color, which color would it be, and why?
A3. In my opinion if starbucks were a color than it would be Brown. The reasons for it are as below:
The color of the coffee is brown.
The interior of the coffee shop at starbucks is brown in all its franchisee.
The color of the furniture is also brown.
The color of the uniform in starbucks is also brown.
The first logo of the coffee shop was brown in color.
Even other reasons why I would like to associate brown color with starbucks are: Brown can mix into many surroundings. It is a mixture of red, blue and yellow and has many shades and tones - each producing a different effect. Brown can be a stabilizing color. The red in brown gives it practical energy while the yellow and blue add mental focus energies. Too much brown can make a dull effect. Brown gives a feeling of solidity, and allows one to stay in the background, unnoticed. Some shades of brown create a warm, comfortable feeling of wholesomeness, naturalness and dependability.
Because of the above mentioned reasons I would like to call starbucks a brown color.
Q4. If starbucks was a celebrity. Which celebrity would it be, and why? And why was your choice male or female?
A4. In my opinion if starbucks were an Angelina Jolie. The reasons for it are as below:
Angelina Jolie & starbucks both are female
Angelina Jolie & starbucks both are born in the USA.
Angelina Jolie & starbucks are both popular in the world.
The way Angelina Jolie is famous in the Hollywood, starbucks is famous coffee brand over the world.
Angelina Jolie & starbucks both income is very high
